Katy Perry -
AFL Grand Final

Content Creative Direction for Katy Perry's performance at the 2024 Toyota AFL Grand Final in Melbourne, Australia. This work encompassed all XR graphics and screen content, including content for the in-stadium LED banners. Video content produced by Silent Partners Studio. 

Role:
Content Creative Director

Credits:
Creative & Show Director: The Squared Division
Video Content: Silent Partners Studio 
Content Creative Producer: JT Rooney 
Content Producer: Francesca Benevento, Meghan Reinhardt

Content Credits:
Content Project Manager: Jadyn Simone
SPS Unreal Team: Michael Gary Dean, Bear Winter-Perreau, Alex Zambrano
SPS Design Team: Fabricio Lima, Nicolas Berger, Gene Carlo Magtoto, Jack Steadson

Show team: 
AR Technical Integration / Operation Team: Champion Data 
Australian Production Team: Mushroom Group 
Australian Screen Content Collaboration: Hase Creative