For the past 2 years I've led content and design teams as the Experiential Creative Director for The LAB at Rockwell Group.
Pre-Visualization for Bristol Myers Squibb’s newest campus in Cambridge.
My work merges strategic, conceptual, and technological innovations to bring complex designs from render to reality.
Working across the disciplines of entertainment, architecture, and emerging technology, each project aims to elevate the experiences of guests in unexpected ways.
Sometimes as ambient pieces in public spaces.
Others, taking center stage as narrative journeys.
For me, the opportunity of real-time content systems is bringing guests into the work. Whether it's with vibrant visuals, motion, or interactive elements, they get to feel like artists and seekers themselves.
They’re not just watching it; they’re a part of it.
Interactive LED corridors and audio reactive content design for Norwegian Cruise Lines.
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