Bristol Myers Squibb

Bristol Myers Squibb's newest campus in Cambridge, designed by LAB and inspired by the innovative research happening on-site. Across multiple activations, the lobby experience encapsulates BMS' core value of transforming patients’ lives through science. 

Role:
Creative Director 
Motion Designer

Credits:
Development/ Media Team: Lucid
Chandelier Fabricator/ Automation: Tait
Milled Wall Fabricator: Kubik Maltbie
Produced by: LAB at Rockwell Group

Entering the space, scientists and guests are welcomed by a kinetic chandelier of lenses. The pendants animate dynamically throughout the day, mimicing the sound waves of patient testimonials, the motion of a scientist's pipette, the glitter of the Charles River, or the twirling form of DNA. 

As guests move deeper into the space, they encounter a series of dynamic screens that react to their presence. The lobby proscenium screens feature over 48 unique real-time and interactive modes, framing science as art, and inviting employees and guests to experience the impact of their work.

Off the lobby, a wall of engravings showcase microscopic views of BMS's landmark products and discoveries. These engravings feature an embedded LED screen with interactive content that responds to employees passing by, leaving their mark and placing them within BMS’ history.

Additional Credits:
Notch Artist: Ted Pallas 
Design Strategist: Elizabeth Daddazio
Programmer: Trevor Sargent
Creative Technologist: Casey Conchinha
Architectural Designers: Wayne Fung, Anthea Viloria
Project Manager: Terrence McCafferty
Photography: Ron Blunt, Dustin Engelskind