redesign for charles shaw, reflecting the company's desire to be redefined as a "no frills" brand. the company is no longer distancing itself from the 2 buck chuck nickname, rather they are embracing it with open arms. chuck takes center stage as the loveable, unwashed, yet refined simpleton who will rightly invade your home if you let him in. keeping with the "highbrow hobo" aesthetic, packaging is a simple brown bag, upscaled a tad by stitching at the bottom and velcro at the top to close.
designs home